That’s the challenge Robert De Niro set for himself, and rose to, in the “Meet the Parents” films (though he, in effect, was playing the pest), and “Why Him?,” directed by the gifted John Hamburg (“I Love You, Man”), is a comedy on about that level of execution.
Director and co-writer John Hamburg specializes in the comedy of embarrassment, as seen in such pictures as Along Came Polly and Meet the Parents.
The plot is an inversion of Meet the Parents (which Hamburg co-wrote), with Ned Fleming (Bryan Cranston) finding himself repulsed by his beloved daughter Stephanie's (Zoey Deutch) eccentric tech-entrepreneur boyfriend, Laird Mayhew (James Franco), upon meeting him in California.
Franco is Laird Mayhew, a narcissistic man-child and bro-bazillionaire who is the titular “him” of a Meet the Parents comedy in reverse.
This raunchier take on the "Meet the Parents" theme centers on Ned Fleming (Bryan Cranston), owner of a Michigan printing company that's closer to financial ruin than he's told his wife, Barb (Megan Mullally).
Cowriter (with Ian Helfer)/director John Hamburg ("I Love You, Man") dusts off his old "Meet the Parents" script and flips it around with story input from Jonah Hill.