Like those of The Blair Witch Project and Paranormal Activity — both of which inspire scenes here — Unfriended's techniques are certain to be copy-pasted into imitators, some of which might improve upon it.
Jason Blum , producer of such low-budget winners as the Paranormal Activity and superior Purge franchises, obviously hopes to start another, praying the teen audience will “friend” this concept — which was directed by Levan Gabriadze but felt more like it could have been helmed by Mark Zuckerberg.
After what feels like 18 "Paranormal Activity" movies, it's hard to make found footage seem fresh, but "Unfriended" manages it by keeping its audience plugged in like a character.
Like The Blair Witch Project, which turned the first person POV found footage approach into a now well-worn waste of time, and Paranormal Activity, which mounted a similarly styled camera on a tripod to capture the spooky goings-on in a couple’s suburban home, this macabre novelty finds a group of friends haunted by the spirit of their dead girl, a friend who killed herself over cyberbullying.
But, like the Paranormal Activity movies (the supernatural; home surveillance; found footage; Jason Blum), the simplicity of the premise becomes the appeal of fearing it.
Director Levan Gabriadze takes the played-out found footage genre of the Paranormal Activity movies and gives it a fresh spin.