After 2007’s Paranormal Activity — another indie that found wide appeal — and 2008’s Cloverfield , when found-footage colonized studio filmmaking, the technique began to descend into trope-hood, then cliché, and has now infected many a movie that has mistakenly believed that technique is story.
Confidant and succinct, the preamble should remind viewers of “Paranormal Activity,” “Cloverfield” or any number of found footage films released post-“Blair Witch,” all of which hastily explain just how this footage could eventually be found.
Convincente a ponto de levar muitos espectadores à crença de que viam algo real (lembrem-se: a Internet engatinhava), A Bruxa de Blair empregou com tanta eficiência a estrutura de found-footage estabelecida quase 20 anos antes por Holocausto Canibal que acabou por criar um subgênero próprio, dando origem a títulos como [REC] , Atividade Paranormal , Cloverfield e Apollo 18 , entre tantos outros.
Cloverfield at least showcased the monster at the end while [REC] eventually unveiled what the storyline locked away.
But that doesn’t erase the 17 years in between, during which countless horror films (the [Rec] series, the Paranormal Activity series and Cloverfield, for example) have mined similar territory.
It’s been 16 years since the first sequel, Book of Shadows: Blair Witch 2 and One Too Many came out, and essentially killed the franchise, although the found-footage cheapie horror shtick would live on, eventually peaking with Cloverfield (2008) but pretty much sucking before and after that film.