“Sinister” – from producer Jason Blum (“Insidious” and all four “Paranormal Activity” films) – is the first film in 2012 to remind us.
Nevertheless, like the 2007 indie horror film Paranormal Activity (which originally gained traction through festival screenings and word of mouth), Sinister‘s rich premise and creepy monster, Mr. Boogie, could easily spawn a string of high-profit franchise sequels.
Recent offerings like Paranormal Activity and Insidious have found several ways to make haunted houses seem fresh and novel again, and now the producers of those films are back with yet another low-budget, high-concept example of how, in the horror biz, sometimes the oldest ideas are the coolest ones.
It’s a great way to maximize the budget, but unlike, say, the Paranormal Activity movies, it never feels that way, because you feel the story existing further beyond those parameters.
Sinister simply shows too much, overlooking the main instructive of the Paranormal Activity franchise: a well played lump moving under the sheets can dissolve your spine.
But Sinister does little with the footage besides grind it into a bland hybrid of The Ring and Paranormal Activity, though Sinister relies more on "gotcha" moments than storytelling.