When Daniel tells Jason to win Ellie’s heart and to “Do it like the movies… like Jerry Maguire,” one wishes Gormican would have restrained himself from inserting corny proclamations of love at the end that do recall the eye-rolling “You had me at hello” moment from Cameron Crowe’s comedy classic.
In its last 20 minutes, "That Awkward Moment" falls off a bit by doing two things romantic comedies often do, no matter how much we might wish they wouldn't: (1) There are unnecessary complications, with people misbehaving in unexpected ways, just to stretch out the action; and (2) We get one of those public confessions of love, of a kind that no one has done well since " Jerry Maguire ."
So, although writer/director Tom Gormican wants his movie to hearken back to a series of films he has an affinity for (he calls out Jerry Maguire by name), he's aware that the genre has evolved to where copious amounts of profanity and frank sexual talk are expected.
Three male friends make a pact to stay single and play the field in That Awkward Moment, a first-time feature from Tom Gormican that tries to mix Hangover raunch with a heartfelt Jerry Maguire-style romance, in what might be more aptly titled Those Awkward 94 Minutes.