This self-consciousness is, of course, supposed to make the viewer be more accepting of these clichés when they appear in "Friends with Benefits," because, hey, the filmmakers already let you in on their secret: They're deconstructing romcoms, don't you know, the way Wes Craven deconstructed slasher movies in "Scream."
It was only a matter of time before someone took the ethos of Scream - the first horror movie about characters who had seen horror movies - and applied it to the romantic comedy.
Everything about the set-up suggests that it wants to be the Scream of rom-coms, highlighting and subverting the genre’s countless cliches and tropes to craft something fresh and bold in a landscape filled with bland cookie-cutter Kate Hudson movies.
At this point you can probably plot out the rest of the story, but this film treats the romantic comedy the way the “Scream” movies treat horror films.