Suffice it to say that "seeing how the other half lives" has been a horror movie convention almost as long as horror movies have existed; from Todd Browning to The Texas Chainsaw Massacre, audiences have repeatedly been asked to rethink their expectations of oddballs and weirdos, in most cases "or else." (Hell, hillbillies basically wouldn't have an on-screen presence at all if city slickers didn't venture into their literal neck of the woods.)
This subversion of The Texas Chainsaw Massacre and Wrong Turn tropes is reasonably clever and delivered with requisite tongue in cheek, and a late revelation about Chad's relationship to a decades-old massacre further pricks horror cinema's fondness for "return of the repressed" thematic concerns.
One of the best comedic horror films since Shaun of the Dead chewed up and spat out the zombie movie, Tucker & Dale targets the genre spawned by The Texas Chainsaw Massacre: pics about frat dudes and nubile coeds terrorized, tortured, dismembered, sexually molested, cooked, and eaten (not always in that order) by inbred, cannibalistic hillbillies.
The moment the antagonists of The Texas Chainsaw Massacre or Deliverance or The Hills Have Eyes hit the screen, they're identifiable on sight as an unknown "other" to be feared.
Years later, Craig makes his feature directorial debut with a horror spoof that turns the murderous hillbilly genre inside out while poking fun at movies like "The Blair Witch Project," "Cabin Fever," "Friday the 13th," "Blue Velvet," "Fargo" and the granddaddy of them all, "The Texas Chainsaw Massacre."
In this goofy inversion of The Texas Chainsaw Massacre, two innocent country boys (Tyler Labine and Alan Tudyk) must defend themselves from a group of overly vigilant "college kids" vacationing near their cabin.