When K-pop superstars Rumi, Mira and Zoey aren't selling out stadiums, they're using their secret powers to protect their fans from supernatural threats.
While critics often deride animated films that feel too hyperactive, K-pop demon hunting requires speed, and the film is at its most enjoyable when it’s bursting with visual energy, buoyed by strong pop songs like “Golden” and “Takedown,” which have already become streaming hits (the soundtrack is the bestselling for an animated film since 2021’s “Encanto”).
Power Ballad is blessed with an in-universe hit single that, like “That Thing You Do” or KPop Demon Hunters’ “Golden,” sounds like it could be one in real life.
With a sequel to KPop Demon Hunters on the way, finding a way to develop IP into returnable franchises remains the central tenet of today’s film-making…