As a gag, though, it’s a grimier version of Borat, an interactive one in which the audience acts as the squirming dupe trying to judge how to respond to the questionable reality of the experience.
Anonymous sources were quoted in various publications that the project was all a con, and the resulting mockumentary hit the cinema world as something of a mix between Borat and This Is Spinal Tap.
Meanwhile, as a hybrid, I'm Still Here might be intent on doing to the entertainment tabloid industry what Sacha Baron Cohen (with his films Borat and Bruno ) and recent Sundance-winner The Red Chapel do respectively to America and North Korea.
Now, it seems as though director Casey Affleck and actor Phoenix intentionally sought to blur those lines, just not in the lampooning Borat sense.
It can now be seen as what it is – an ambitious but deeply-flawed addition to the mockumentary genre, well below the quality of standard-bearers such as Rob Reiner’s This is Spinal Tap (1984), Larry Charles’ Borat (2006) or the films of Christopher Guest (Waiting for Guffman, 1996; Best in Show, 2000; A Mighty Wind, 2003; For Your Consideration, 2006).
The result is “I’m Still Here,” a film that either tells the story of a man trying to find something real after growing tired of his life as an actor or is something closer to “Borat” in the way it tries to push the boundaries of performance art.