Black's homages are also a nice touch: Gosling amusingly channels Lou Costello in panic-stricken mode at one point, and there's a glimpse of a billboard promoting Airport '77 and an early teaser ad for 1978's Jaws 2 (I'm guessing Universal Pictures paid Warner Bros. a hefty sum for those plugs, since Warner is behind The Nice Guys while Universal has both the Airport and Jaws franchises arriving on Blu-ray next month).
Our heroes, Jackson Healy (Russell Crowe) and Holland March (Ryan Gosling), pass a billboard for “Jaws 2,” which didn’t come out until the summer of 1978.
The movie is a straight-up noir, another of Black’s love-hate letters to Los Angeles, this one set in 1977, when the city was choking in smog and billboards for crummy sequels like Jaws 2 and Airport 1977 dotted Sunset Boulevard.
The real setting is a slightly anachronistic Los Angeles limbo where billboards for Airport ’77 and Jaws 2 tower over an intersection and worries about pollution, gas shortages, and killer bees are in the air.
Billboards trumpet the hottest movies: Jaws 2 , Airport 77 .