All of it's wasted, really, on another run-of-the-mill slapstick cartoon that, after a marvellous hallucination culminating with a hippo dressed as the Statue of Liberty, becomes a procession of the usual pop-smart references to stuff like Cast Away , Planet of the Apes, The Mission, Chariots of Fire, "Hawaii Five-O", and that "To Serve Man" episode of "The Twilight Zone".
For all the grown-up caregivers who are sitting in the theater, however -- the ones for whom, presumably, all the hipper-than-thou references to HMOs, Tom Wolfe, "Planet of the Apes," "Chariots of Fire" and Washoe the sign-language-using chimp are meant -- it would be nice if the movie didn't insult our intelligence by withholding a real ending in favor of one that, in more ways than one, merely runs out of gas.
A screwball adventure about four animals who escape from their supposedly cushy captivity of the Central Park Zoo and eventually end up lost in the wild, "Madagascar" has good energy, fairly steady chuckles for kids (fart jokes and spit-takes galore), and a few out-loud laughs for adults, mostly stemming from hilarious homages to movies from "Chariots of Fire" to "American Beauty" to "Planet of the Apes."
In short, Madagascar is a violent place kids at the screening I attended were crying and the filmmakers (Eric Darnell and Tom McGrath) layer in lackluster nods to Chariots of Fire, Castaway, and Planet of the Apes that didnt make them laugh.
The plot in "Madagascar," however, is frequently interrupted (or all but overwhelmed) by the gags; halfway through the film's brisk 80 minutes the screenwriters still haven't established where the movie is heading, although they have squeezed in references to Tom Wolfe, "Chariots of Fire," "Saturday Night Fever," "Hawaii Five-O," "Cast Away," "Willy Wonka and the Chocolate Factory" and one of Earth, Wind and Fire's greatest hits.
If we're not suffering poo-flinging or butt-biting, we get the theme songs from Chariots of Fire and "Hawaii Five-O."