It's not as good as The Conjuring , nor as good as The Conjuring 2 - a very definite familiarity has started to creep in concerning how plots in this shared universe are to be structured, and particularly to the rhythm by which they dole out their scares - but it's as satisfying as any horror film I've seen in 2017 (not a particularly impressive achievement, to be fair), and so much vastly superior to Annabelle that it hardly seems possible that they're in the same franchise.
I’m not sure how I feel about this idea to create an entire cinematic universe out of the monsters, demons and ghosts introduced in both The Conjuring and The Conjuring 2 , Sandberg’s film forced to work a little overtime in order to drop in hints for upcoming spin-offs featuring ghoulish creatures first seen in those two hit horror films.
It has echoes of the original film, and works more with mood and less with cheap scares than either “Annabelle” or “ The Conjuring 2 ,” resulting in a truly effective genre flick.
Among horror franchises, “The Conjuring” and “The Conjuring 2” are among the smartest, and scariest, titles on the shelf — while their spinoff siblings, the idiotic “Annabelle” and the new and slightly sharper “Annabelle: Creation,” have labored to catch up.
It’s a choice that immediately distinguishes the movie from “Annabelle,” with its middle-class L.A. milieu, and establishes a sense of continuity with “The Conjuring” and “The Conjuring 2,” both of which told stories subtly rooted in economic despair, about young women in ramshackle homes that quickly came to feel like prisons.
Earning its shared-universe keep, the film finds a way not just to tie itself back to the two movies that spawned it, but also to plant a small seed for one of two other spin-offs on the way by randomly alluding to that spectral nun from The Conjuring 2 .