Reitman had just made Thank You for Smoking, his adaptation of Christopher Buckley's novel about the evils of tobacco marketing, and his mordantly matter-of-fact tone turned out to be a perfect fit for Cody's equally deadpan style.
There is a tendency in the director’s work to include slightly pompous moralising – see the anti-porn rhetoric in Men, Women and Children , or even the lay-offs narrative in Up in the Air – that is absent from his best films, like Thank You For Smoking and Juno , however contentious their subject matter.
I now think it's the best film Reitman has made in a career of slightly overpraised good films ( Juno , Up in the Air , Young Adult ) some flat-out bad ones ( Labor Day ; Men, Women & Children ), and an unsung gem ( Thank You for Smoking ).
Reitman, for his part, is coming off a bad patch (2014’s preachy “Men, Women & Children”; 2013’s ridiculous “Labor Day”) that put his early triumphs (including 2005’s “Thank You for Smoking” and 2009’s “Up in the Air”) in uncomfortable perspective.
Whether it be promoting cigarette smoking in Thank You for Smoking , being a corporate downsizer in Up in the Air or even an undisclosed author for a failing children’s book series in Young Adult , Reitman’s diverse filmography contains a strikingly recurring thread of themes that are evident again in Tully .