However, the smart-aleck references to Brokeback as his "gay cowboy picture" definitely do it a disservice -- besides, the very concept of gay-cowboy movies is pretty old hat (see the subtext in Howard Hawks' Red River, not to mention the Andy Warhol-Paul Morrissey film, Lonesome Cowboys).
The widely reported carryings-on in Brokeback Mountain also reminded some reviewers of the supposedly subtextual implications of Howard Hawks’ Red River (1948), with John Wayne and the posthumously “outed” Montgomery Clift, as well as George Roy Hill’s Butch Cassidy and the Sundance Kid (1969), with Paul Newman and Robert Redford—the latter lacking even the gossipy whispers of Clift’s sexual orientation to sustain the subtextual suppositions.
Hailed as a landmark of mainstream tolerance (and to the "mainstream"'s shame, that's exactly what it is), Brokeback Mountain feels more like an antiseptic gimmick that attempts to hijack the conventions of a traditionally-masculinized genre (despite Red River and Johnny Guitar and The Hired Hand) to further demonstrate, as if further demonstration were needed, that two men in love is as natural, tempestuous, and ineffable as heterosexuality.