And in "Videodrome," we saw a soft-porn video entrepreneur writhing under the hallucinogenic spell of TV mind control.
Still, it's an interesting experiment Cronenberg's attempted, if ultimately in the wrong direction: almost none of the minimalist alienation of, e.g., Scanners and Videodrome remains, and the stylistic opening out diminishes those films retrospectively, makes them seem less authentic than they are.
This plunges into the same primal territory he explored in Shivers, Rabid and Videodrome, regurgitating his deep-seated fears of ageing, disease, deformity and the beast within.
For every "The Dead Zone", " The Fly " and "Dead Ringers" (all unsettling and dynamic in their own specific ways), there have been horrors (of the unintended kind) in the likes of "Naked Lunch" and "Crash".
As a movie, Videodrome is rough and rushed, displaying little of the sense of style that the auteur would master in such later films as The Fly and Spider.
It only becomes sharper and more resonant with his remake of The Fly, where he charts the transformation in gooey detail that looks like some diseased attack on the human body (it’s been called a metaphor for AIDS) and eXistenZ, a virtual reality game made flesh, where the line between fantasy and reality doesn’t so much blur as dissolve and overpowering artificial stimulus comes back to effect physical reality.