It lacks the sophistication of recent films by directors like Jordan Peele, this is not “Get Out” or “Us,” but basks in its own absurdity.
Just look at Jordan Peele (Get Out and Us), John Krasinski (A Quiet Place), and Mark Duplass (the Creep films).
Having said that, there are hints of M.Night Shyamalan in Franco’s style, while Jordan Peele’s Get Out also feels like something of a tonal touchstone.
As a director and writer (here working with Joe Swanberg on the script) he isn’t quite on the level of Jordan Peele’s Oscar-winning debut with Get Out, which went well outside its genre to be a socially smart satire while genuinely earning its frights, but at least for its first 55 minutes or so of a tight hour-and-a-half running time, The Rental is actually an effective, foreboding, character-driven exercise.
There’s a very Get Out vibe to the film’s first act, setting up seemingly normal circumstances for a seemingly normal set of friends.
The fifth character is the caretaker of the house (Toby Huss), who's creepy and possibly racist, in a Get Out-style character beat that unfortunately goes nowhere.