"Brüno," in which Sacha Baron Cohen plays a vehemently gay Austrian fashionista, is his follow-up to "Borat," and I'm guessing lightning won't strike twice at the box office.
While 2006's " Borat " wasn't Sacha Baron Cohen 's first film where one of the comedian's clueless characters went out to the world (that would be "Ali G in Da House"), it was the first time Cohen made an entire film out of mock-documentary footage and interviews, as unknowing participants were subjected to idiotic questions and rude behavior with director Larry Charles ' camera capturing ordinary people's reactions to exceptional stupidity.
Assuming that the reader has at least some familiarity with Sacha Baron Cohen’s 2006 assault on the moviegoing public, Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan (thank God for copy-paste functions), the approach of Brüno will come as no surprise.
Sacha Baron Cohen's follow-up to Borat puts his gay Austrian fashionista character Brüno in the driver's seat for another assault on cultural sensibilities and sensitivities.
Review in a Hurry: Sticking with the wildly successful Borat formula, Sacha Baron Cohen uses his guerilla tactics to "expose" the vanity and vacuity of Hollywood and the American South.
The left-field success of 2006’s Borat created a whole new set of problems for Sacha Baron Cohen: It’s hard to slip into loaded situations incognito, then slink away in a cartoon cloud of mischief and anarchy, when you’re behind one of the biggest pop-culture phenomena of the decade.