Will Success Spoil Rock Hunter? (1957)
Directed by Frank Tashlin
To save his career, an ad man wants a sex symbol to endorse a lipstick but in exchange, she wants him to pretend to be her lover.
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What critics compared Will Success Spoil Rock Hunter? to
The classic Frank Tashlin comedy “Will Success Spoil Rock Hunter?” once described TV specials as “the one-line joke stretched into the 90 minute spectacular,” and “HJNTIY” almost fits that description: Its title started out as a line on “Sex and the City,” which then became a romance-advice book by Greg Behrendt and Liz Tuccillo before being turned into a 124-minute movie by Abby Kohn and Marc Silverstein.
The anarchic Warner Bros. cartoonist turned feature director Frank Tashlin ( Will Success Spoil Rock Hunter? ) would have been too happy watching Wright at play: Locations feature pop-up “fun facts,” sounds come with illustrative words (“ding dong!”), a smooch triggers pink hearts.